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India has a base of Internet users of about 354 million as of June 2015 and is expected to cross 500 million in 2016. Despite being the second largest user base in the world, after China (650 million, 48% of the population), the penetration of e-commerce is low compared to markets such as the United States (266 million, 84%), and France (54 million, 81%), but is growing at an unprecedented rate, adding about 6 million new entrants each month. The consensus of the industry is that the growth is at an inflection point The e-commerce market in India was worth about $ 3.9 billion in 2009, it rose to $ 12.6 billion in 2013. In 2013, retail e-commerce segment earned US $ 2.3 billion. About 70% of e-commerce market in India is related travel.